CRISIS COMMUNICATIONS

ATTACKS DON’T WAIT
FOR BUSINESS HOURS.

Opposition attacks. Media ambushes. Social media firestorms. Leaked documents. When the crisis hits, you need a team that’s already in the war room. Long Drive Strategy’s rapid response unit operates 24/7 during campaign season.

<1 HR

Response Time

24/7

War Room Coverage

100+

Crises Managed

94%

Narrative Recovery

THE GOLDEN HOUR

HOW WE KILL
AN ATTACK IN 60 MINUTES.

The first hour after an attack defines if you survive it. Here’s how our war room operates when the alarm goes off.

THREAT DETECTED

MINUTE 0–5

Our monitoring systems flag the attack. War room lead confirms threat level, assembles response team, and pulls the pre-built framework for this attack type.

ASSESSMENT & STRATEGY

MINUTE 5–15

Source verification. Impact assessment. Decision: absorb, deflect, or counter-attack. Response strategy locked. Candidate briefed.

RESPONSE DRAFTED

MINUTE 15–30

Statement written. Social media posts queued. Surrogates briefed with talking points. Press contacts on standby. Digital counter-messaging creative approved.

FULL DEPLOYMENT

MINUTE 30–60

Press statement live. Social media response posted. Surrogates activated. Paid digital counter-messaging deployed. Narrative monitored for second-wave attacks. The story is now ours.

THE DIFFERENCE

MOST CRISIS TEAMS
SHOW UP AFTER THE DAMAGE.

Your opponent’s attack ad doesn’t wait for your consultant to check email Monday morning.

TYPICAL CRISIS RESPONSE

Learn about the attack when your candidate calls panicking

Draft a response by committee over 48 hours

Issue a bland statement nobody reads

Ignore the digital battlefield entirely

Hope the news cycle moves on

LONG DRIVE STRATEGY

✓

Detect the attack before it trends. Monitoring runs 24/7

✓

Response drafted, approved, and deployed in under 60 minutes

✓

Counter-attack that makes the attacker the story

✓

Simultaneous deployment across press, social, digital ads, surrogates

✓

Control the narrative. Don’t pray for it to pass

THE COST OF SILENCE

EVERY HOUR YOU DON’T
RESPOND IS A LOSS.

Unanswered attacks don’t fade. They calcify. Every hour of silence is an hour the opposition narrative cements in the minds of voters and reporters.

60 MIN

The window before an unanswered attack becomes the accepted narrative

Cost to recover from an unanswered attack vs. A rapid response

89%

Of voters who see an unanswered attack believe it’s true

THE LONG DRIVE GROUP

THREE DIVISIONS.
ONE STANDARD.

Crisis response doesn’t happen in a vacuum. Long Drive Strategy’s rapid response unit is backed by a full-service marketing agency and operational leadership team.