POLITICAL DIGITAL ADVERTISING

TARGET VOTERS.
NOT IMPRESSIONS.

Every dollar of your campaign budget should reach a persuadable voter or mobilize a supporter. Long Drive Strategy builds precision digital campaigns across every platform. With voter file matching, full compliance, and real-time performance tuning that turns ad spend into votes.

$4M+

Ad Spend Managed

Platforms

3.2X

Avg. ROAS

100%

Compliance Rate

PLATFORMS

EVERYWHERE YOUR VOTERS ARE.

We don’t pick one platform and hope for the best. We build an integrated digital operation that surrounds your target voters across every screen they touch.

META (FACEBOOK & INSTAGRAM)

The workhorse of political digital. Voter file matching, lookalike audiences, interest-based segments. Full disclaimer compliance and creative testing that lowers your cost per persuaded voter.

GOOGLE & YOUTUBE

Search ads for issue-based queries. YouTube pre-roll for video messaging. Display network for awareness and retargeting. We own the search results before your opponent knows they’re losing.

CONNECTED TV (CTV)

Streaming TV ads on Hulu, Roku, Peacock, and more. TV-quality creative with digital-level targeting and measurement. No wasted impressions on voters outside your district.

PROGRAMMATIC & GEOFENCING

Display, native, and audio across thousands of sites and apps. Geofence opponent rallies, government buildings, churches, union halls, and serve your message to everyone who walks through the door.

EMAIL & SMS

Direct voter contact across every platform. Fundraising sequences that actually raise money. GOTV texts that get people to the polls. Rapid response messaging that hits inboxes before the news cycle turns.

EMERGING PLATFORMS

TikTok (where allowed), Reddit, podcasts, Spotify. Reach voters where traditional campaigns can’t, or won’t. The campaigns that find voters first win.

THE VOTER JOURNEY

FROM IMPRESSION
TO BALLOT BOX.

Every ad we run maps to a stage in the voter decision journey. Nothing is wasted.

STAGE 1

AWARENESS

CTV, YouTube pre-roll, programmatic display. Your name, your face, your message. In front of every voter in the district. They know who you are before you knock on their door.

STAGE 2

PERSUASION

Meta ads with issue-based messaging. Targeted content for swing voters, soft partisans, and low-propensity voters. A/B tested in real time. We kill what doesn’t work and scale what does.

STAGE 3

REINFORCEMENT

Retargeting across every platform. Voters who engaged with your content see follow-up messaging that deepens support. Surround-sound across their phone, laptop, and TV.

STAGE 4

MOBILIZATION

GOTV texts, email sequences, and targeted ads to confirmed supporters. Early vote reminders, polling location info, and ride-to-polls coordination. We don’t just persuade. We deliver.

THE DIFFERENCE

YOUR OPPONENT IS
ALREADY SPENDING.

Most campaigns light money on fire. We light up voter screens with precision.

TYPICAL DIGITAL TEAM

Boost posts from the campaign page and call it “digital strategy”

Target by zip code and age. Half the budget hits non-voters

Run the same creative for three months without testing

Send a monthly PDF with impressions and reach numbers

No voter file integration, no compliance expertise

LONG DRIVE STRATEGY

✓

Integrated campaigns across 6+ platforms with voter file matching

✓

Every dollar targets a registered, persuadable voter in your district

✓

Daily A/B testing. Creative, audiences, and bids adjusted in real time

✓

Live dashboards with cost-per-persuaded-voter, not vanity metrics

✓

100% FEC-compliant from day one. We handle every disclaimer and authorization

THE ARMS RACE

DIGITAL AD SPEND IN POLITICS
DOUBLES EVERY CYCLE.

Your opponent is already spending. The platforms are getting more expensive. The voters who see your message first are the voters who remember your name on the ballot.

$2.1B

Political digital ad spend in the 2024 cycle. Up 156% from 2020

47%

Of voters say digital ads influenced their vote in the last election

14X

More cost-efficient than broadcast TV for reaching persuadable voters

RESULTS

WHAT $340K IN DIGITAL
ACTUALLY BOUGHT.

In a recent statewide issue campaign, we deployed $340K across programmatic display, connected TV, pre-roll video, and paid social over a 6-month window. The target: shift public opinion on a regulatory issue from 38% favorable to majority support.

We built custom audiences from voter file data, ran sequential messaging across platforms, and used our own polling to measure movement every two weeks. When the first creative underperformed with rural voters, we pivoted to a testimonial format within 48 hours.

Result: 71% favorable at campaign end. +33 point shift. Legislative victory followed.

THE LONG DRIVE GROUP

THREE DIVISIONS.
ONE STANDARD.

Digital advertising doesn’t exist in a vacuum. Your ads are only as good as your strategy, your creative, and your operational discipline. That’s why we built three divisions.